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RUBELL AUTOMATION

Technology that makes
robotics easier
to learn and build.

Rubell Automation develops educational robotics, ESP32-based devices, firmware tools, and interactive AI products for makers, students, and technology enthusiasts.

Explore AI Robot Explore Line Follower
Rubell Automation logo
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WHAT WE DO

From ideas into working technology

We combine hardware, firmware, and user-friendly web tools into an integrated robotics experience.

⚙️

Automation & Embedded Systems

Development of ESP32-based control systems, firmware, sensors, actuators, and device integration.

🤖

Educational Robotics

Robot products and learning tools designed to make programming and electronics easier to understand.

☁️

Web Firmware Tools

Browser-based flashing, firmware selection, serial monitoring, and device activation without complicated installation.

OUR PRODUCTS

Choose your robot platform

Each product page includes firmware tools, firmware information, and usage guides. Device activation remains available specifically for Rubell AI.

ROBOTICS • SENSOR
Line Follower Robot
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Line Follower Robot

A sensor-based robot platform for learning navigation, motor control, calibration, and autonomous line tracking.

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AI • INTERACTIVE
Rubell AI Robot
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AI Robot

An interactive smart robot for AI conversation, learning, music, information, display features, and robotic movement.

Open Product →

WHY RUBELL

Built for practical exploration

01

Easy to Use

Clear interfaces help users install firmware and operate devices with fewer technical barriers.

02

Integrated

Hardware, firmware, documentation, support, and product-specific activation are connected in one ecosystem.

03

Learning Focused

Products are suitable for experimenting with electronics, embedded programming, robotics, and AI.

Need product information or support?

Visit the About page to access Rubell Automation's official contact and marketplace channels.

Contact Rubell →

RUBELL AUTOMATION • PRODUCT

AI Robot

Rubell AI Robot
Robot image file was not found.

FLASH FIRMWARE

Flash Firmware directly in browser

Connect ESP32 via USB and choose firmware. Supports preset firmware or custom .bin upload.

CONTROL_PANEL

⚠️ Your browser does not support Web Serial API. Please use Chrome or Edge (latest version) on desktop.
DISCONNECTED
NATIVE USB
Flashing... 0%
Device not detected? Install driver CH340 or CP210x.
Powered by ESP Web Tools

SERIAL_LOG

[ SYS ] Rubell Flasher ready
[ SYS ] Browser: detecting...
[ SYS ] Web Serial API: checking...
─────────────────────────────────────
Waiting for device connection...
Not connected

FIRMWARE LIBRARY

Available Firmware List

All official firmware versions for the Rubell device. Click "Flash Now" to go to the flash tool.

LATEST

Rubell AI Pro v2.2.6

Firmware Pro lengkap untuk Rubell AI dengan chatbot responsif, musik online, berita CNBC Indonesia, cuaca, radio, wake word, Otto Robot, dan Bluetooth ESP32.

ESP32-S3 v2.2.6 Stable Wi-Fi
~1.4 MB Flash Now
STABLE

Rubell AI Free v2.0.6

Firmware Free untuk ChatBot AI interaktif dan pengaturan tema layar, volume, serta perangkat perintah suara.

ESP32-S3 v2.2.6 Stable
~1.3 MB Flash Now
STABLE

Rubell Bluetooth v1.0.0

Firmware Bluetooth ESP32 untuk speaker Bluetooth, pemindaian perangkat, penyimpanan koneksi, dan output stereo jernih.

ESP32 v1.0.0 Bluetooth
~904 KB Flash Now
LATEST

RBL Line Follower v1.3.5

Firmware resmi Line Follower Robot untuk pembacaan sensor garis, kalibrasi, kontrol motor, dan respons pergerakan robot.

ESP32-S3 v1.3.5 Line Sensor Motor Control
Official Build Flash Now

Schematic Image

Select a device type below to open the schematic image.

Click one of the buttons above to view the schematic.

ESP32-S3 OTTO Click image to enlarge
Schematic image
Image not found. Make sure the schematic image file exists in the schematics folder.

ACTIVATE PROGRAM

Activate License for your device

Connect ESP32 via USB, retrieve the device MAC address, enter your activation key, and unlock full firmware features.

LICENSE_ACTIVATION

MAC: Not connected
NOT ACTIVATED
1
Flash FW
2
Connect
3
Get MAC
4
Enter Key
5
Activate

HOW TO USE

Usage Guide

Simple steps to flash firmware to your ESP32 device directly through the browser.

01

Prepare the Device

Connect the ESP32-S3 board to your PC via USB-C cable. Make sure the cable supports data transfer (not just charging).

02

Install Driver (if needed)

If the device is not recognized, install CH340 or CP210x driver. After installing, try again. Windows 10+ usually auto-detects.

03

Open Flash Tool

Scroll up to the FLASH section. Select Preset FW for default firmware or Upload .bin for a custom file.

04

Connect & Flash

Click the CONNECT button. The browser will show a COM port dialog — select your ESP32 device. Flashing starts automatically.

05

Monitor Progress

The Serial Log panel on the right shows real-time logs. When done, the device restarts automatically with the new firmware.

06

Troubleshooting

If you get Failed to connect, hold the BOOT button on the board while connecting. Release it after connection succeeds.

Important Note: This tool only works on Chrome and Edge (v89+) on desktop/laptop. Mobile browsers are not supported. Ensure you are using HTTPS or localhost. If you encounter issues, contact us via the About page.

ABOUT

About Rubell Automation

Rubell Automation mengembangkan perangkat robotika edukasi, sistem embedded berbasis ESP32, firmware, dan produk AI interaktif yang mudah digunakan.

FOCUSRobotics, AI, Automation
PLATFORMESP32 & Web Tools
SUPPORTOfficial contact & marketplaces
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